The iPhone Invades Europe
Apple's knack for generating fanatical customer loyalty was clearly on display in London Nov. 9, as a line of plucky fans braved inclement British weather outside the company's Regent Street store. They wanted to be the first to get their hands on the iPhone, which finally launched that day in Britain and Germany. Bracing himself against the cold, student John MacGregor, 23, says he has been looking forward to the iPhone's British launch since the device was first unveiled in January, 2007. "There's nothing quite like it out there at the moment," he says. Despite the hoopla surrounding the iPhone—more than 1.4 million units already have been sold in the U.S.—Apple's bid to grab a share of the European mobile-phone market is no sure bet. The European market is home to well-entrenched locals Nokia (NOK) and Sony Ericsson, which enjoy dominant market share and offer their own multimedia music phones. European consumers also could turn up their noses at a phon...
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